4DC is a new breed of podcast consultancy. We harness the power of the world’s fastest-growing content platform to help brands tell penetrating, thought-provoking stories and connect with the people they care about most.
Millions more people around the world listen to podcasts every single week, with these numbers set to double in the next few years alone. Yet even many of the most progressive, engaged brands in the world struggle to unlock the potential of this social, interactive, long-form storytelling format.
We take the time to understand your target audience and combine that insight with our knowledge of brand business objectives to form comprehensive, integrated podcasting strategies that drive engagement and ROI. We immerse ourselves within our clients’ worlds to create long and short-form podcasting that builds and nurtures deep connections with their audience.
Our team draw on decades of media seeding and scripting experience and an unrivalled understanding of what makes millions of podcast listeners tick. Because we help you tell stories. Because we are 4DC. Because we love audio.
The first step to success is business and brand immersion
In order to deliver a compelling strategy, we must understand everything. Our motto is: “to question to understand”. We co-create with our client and advise on ways to guarantee brand success.
Our job is to harness the power of podcasting for brands. A full service strategic, creation and distribution service tailored to engage your audience, drive advocacy and reach KPI’s.
‘In conversation with’ format
This approach is still about delivering fantastic results. We will often work within an existing brief or content strategy.
Our role is to provide narrative and audio technical expertise to record and produce your branded podcast. This is all delivered in easy-to-manage industry standard audio formats.
We also provide access to social engagement tools that can help generate awareness of your podcast.
Maximum distribution of existing assets
With 25 years heritage in audio, we get brands on-air and online. We provide the strategy and execution to reach your audience through third party podcast channels, using a blend of influencers, a community of podcasters and relevant producers.
At 4DC we have pioneered the placement of brand spokespeople on third party podcasts. This creates a new medium that allows brands to unlock the power of podcasts without actually producing the content themselves.
The Table Talk podcast, which we launched for Food Maters Live, has now exceeded 7.5K downloads, has been listened to in more than 20 countries and featured in the top ten of the Apple Food Podcasts. Take a listen if you haven’t already and get in touch to find out more.
But the big news today is Google adding podcasts to search results, along with the usual websites, news, images and video results. Google SEO will benefit #Podcast discoverability and help continue to drive engagement rates.
As Apple goes live with new podcast categories this week, its interesting to see which countries favour Apple or Spotify as their preferred #podcast platform
New research with @4dc_uk reveals that there are 1.3 million regular #podcast listeners in the #UAE #audio #data #podcasting
The number of weekly podcast listeners has almost doubled in 5 years
#podcast #podcasting #podcastlife #podernfamily #pod #podlife
It is predicted that this year, 15% of people will listen to podcasts. That's an estimated 4% growth since last year.
#podcast #podcasts #podcastlife #podcasting
Listen up! Research reveals #podcast listeners are big spenders - in fact #millennials outspend their peers by up to 179% Some really interesting research from @4dc_uk: https://t.co/xHlzOqrjse
According to @globalwebindex, 39% of internet users tune into podcasts monthly. Brands aiming to connect with a digitally native audience should capitalise on the #podcast boom. https://t.co/9rh8IzBEv5
[email protected], the world's largest #podcast company, has announced revenue growth of 100%, jumping to over $20m. A strong indication of the health and future growth in store for the industry - the time is now for brands to capitalise on podcasting's popularity. https://t.co/n7fd31ZJrG
How do you choose a #podcast? Our new research report finds that having an engaging description of the content is most important to consumers, suggesting brands should focus on this area to boost listener numbers. https://t.co/KRi3GAsr30
Radio 4 has a healthy 11m listeners, so what's with the shakeup? Last year the station lost 750K listeners. It's clear the BBC is steering towards digital & on-demand listening so it will be interesting to see who makes up its audience this time next year. https://t.co/hq5vhNrGjT
Podcasts are a global phenomenon. In South Korea, a staggering 58% of the population have listened to a #podcast in the last month. Will the UK follow this trend?
Half of all #podcast listeners are under 35. Providing brands an avenue to engage with the traditionally tough to reach #millennial & #GenZ audiences. For more information on the UK podcast consumer, read our latest 4dc research report at https://t.co/dUJVPv7eIg
Podcasts are ripe with potential for brands to jump on, yet only a few large players have tapped into the genre as a vehicle for awareness, growth & success. That’s why we released the UK’s 1st #podcast report of its kind! Read more in our @PRCA_UK blog. https://t.co/Vky6ehyrev
“There’s demand for a proper, big discussion on the role of #podcasts. Understanding the value equation between the listener and you means the revenue paradigm completely changes.” Our co-founder, Peter Mitchell, on podcast #measurement with @Digiday. https://t.co/MKMyEfwb12
Our research reveals that #podcast listeners care more about brand recognition, recommendations, reviews, and sustainability when they make a purchase than non-listeners. Revealing a methodical and invested purchasing audience. #Marketing
The UK is approximately 5 years behind the USA in #podcasting. But rather than watching the calendar and waiting on evolution, brands need to see opportunity in the here and now. Take a look at our latest #podcast report!🎙️ https://t.co/okQFDyhgSL
Discover why the time is now for #podcasts in the region 🎧 15 July. Panel led by @markettiersME to uncover new research & consumption in the UAE. Speakers inc. @TheNationalUAE @SonyMusicGlobal ME and pod startup @Sowt. Exclusive + free to MEPRA members https://t.co/2flJZxrDLL
It’s estimated that 24% of the UK population will be listening to hashtag#podcasts by 2021. Are you ahead of the trend? https://t.co/dUJVPv7eIg
Podcast listeners spend more annually, compared to non #podcast listeners. Read the full report at https://t.co/WBBBLfO8Ds #a-listeners #marketing #digitalmarketing #insights
Delighted to see our #podcast report in @CityAM this morning! Our study reveals: podcast listeners outspend their peers by as much as 179%, a sign that brands can cash in on avid on-demand audiences. https://t.co/I7TI6pDtBK
Introducing the A-list(en)ers, our UK podcast report sharing all the stats you need to know on #podcast listening and behaviours. Learn more https://t.co/okQFDyhgSL
The #podcast boom continues... @LoveIsland recently announced its new podcast and the industry expects to create $1bn in annual revenue by 2021. The time is now for marketers to strategically look into the value of podcasts. #MarketingStrategy https://t.co/ufjcGEwVNQ
Spotify's CEO, @eldsjal said it best, audio-first strategy is the way forward. @a16z released a report about #podcasting from an investment point of view. Brands have a true opportunity here, & can get their piece of the pie if strategically played right. https://t.co/i8rhSRasXS
The definition of #broadcast PR has changed beyond recognition compared to 5 years ago. Brands have embraced audio and are producing highly shareable - high impact - content. Read about the evolving broadcast landscape in our report with @therealprmoment. https://t.co/NQjdcrW8n6
We are proud to release The Broadcast Evolution: The UK’s new media landscape report with @therealprmoment. Our CEO and founder, @howardkosky discusses the comms opportunities in #broadcast - one the most effective and trusted platforms https://t.co/m4eUfxKstD
In the past 12 months, more beauty brands have been launching #podcasts. But how does a beauty brand connect connect with what? @glossyco explains their strategic approach to direct listener attention toward relatable topics that resonate well. https://t.co/bdsZhz2pkV
What’s the best way for #brands to take advantage of #podcasts to connect with an especially attentive and receptive audience? @SpotifyBrands released global data to help brands see the opportunity of the golden age of podcasts. https://t.co/GNBqOQHnqj
Our Group Managing Director, Peter Mitchell shares his insights on the latest @RAJARLtd figures with @CityAM, “traditional radio isn't going anywhere, despite widespread industry shake-ups including the merging of many local stations” https://t.co/fEBkcJ2rU1
Fashion houses @CHANEL & @coach are using podcasts to spotlight employees & brand ambassadors. @voguebusiness explains the value podcasts offer brands as they bring #fashion icons closer to fans. Which fashion house will jump into #podcasts next? https://t.co/eTGVPD9F21
Exciting to see start-up @curioio bringing traditional journalism to the audio-on-demand space with bite sized chunks of content. Demonstrating how audio content can boost engagement regardless of content length. Will 'mini' podcasts become more popular? https://t.co/W8rkIX533v
#Podcasts are an extremely effective medium for brands to interact with Gen Z and Millennial audiences; according to the @The_IPA, 47% of 15-34 year olds listen to them. Few mediums offer brands such precise targeting and levels of consumer concentration. https://t.co/JaEixwmkTf
Listen up - 54% of podcast listeners are are more likely to consider brands they hear advertised on #podcasts, according to new @edisonresearch. Demonstrating the massive potential podcasting holds for brands, an opportunity set to grow in coming years. #InfiniteDial
This year there are 11 #podcasts making the shortlist for the @PeabodyAwards honouring stories in #tv #radio and digital media.
Great to see the increase in #podcast sessions @NABShow in Vegas this week. What a great speaker line up! https://t.co/ghvaTv6sYC
Proud to produce another great @prweekuknews #podcast, featuring industry experts @HelloRomans @AlpineJoeJoe and @karmarama Katie Hunter. Lively discussion on the value and pitfalls of #influencer marketing, including high-profile scandal #FyreFestival https://t.co/xpHLZhKGmN
As Google’s #podcast #business expands, they’re making fundamental changes to their analytics https://t.co/8IcLcPKs4Q
Global monthly podcast listener figures to hit 1.8bn in 2022. Worldwide ad revenues totalling $171m in 2015 are estimated to reach $1bn this year. #Podcasts should be viewed as part of a unified #broadcast comms campaign because the race is already on https://t.co/2iuUx4z8Bd
By 2021, #podcast listening will quadruple, according to the BBC’s Head of Research for Radio and Education https://t.co/h7zrzg6Rlu
Podcasts are on the rise in the Middle East. There are so many regional #podcasts available at the press of a button https://t.co/4iGjZBYr1L
The distribution war moves to the next stage as the BBC blocks its podcasts on Google. https://t.co/SgY55ADfo6
"Consumer attention is increasingly, and organically, moving towards podcast as a media channel of choice." Our CEO, @howardkosky spoke to @CisionUK about the opportunities in #podcasting, advising brands how to engage and ensure effective ROI. https://t.co/Cw4I4BSMVT
[email protected] is one of the latest brands to take note of the podcast boom. Choosing #podcast as a channel to 'empower' its listeners through storytelling will build a strong, and loyal, community as it moves from dating app to social network https://t.co/HojWkP8eUC
NEW RESEARCH: Over half of Americans are tuned into #podcasts. Since 2018 this has jumped 10% in ages 12 to 14. Podcasts offer brands a targeted audience that is receptive to on-demand #audio. Are podcasts in your 2019 #comms plan? https://t.co/gBMwsylA3v
Have you tuned into @PRCA_UK latest #PRCast podcast? Our #broadcast expert and CEO @howardkosky discusses the recent shakeup in #radio and its impact on listeners. https://t.co/RIq2SF8oPT
We're proud to see our founder and CEO, @HowardKosky, featured in the @prweekuknews #PowerBook2019. A celebration of the UK's most influential #PR industry leaders. https://t.co/crXQADcNfh
Podcast startup @Luminary announces an exclusive lineup of big stars for its #premium service, aiming to be the Netflix of #podcasts. With nearly $100m in funding & a subscription-based model, advertisers & marketers should keep a close eye on this one. https://t.co/UbddpUN1BI
Our very own broadcast specialist and CEO @howardkosky shares his insights on @PRCA_UK latest episode of #PRCast podcast. Joined by hosts @hr_gardiner and @IzziArrow, the episode is jammed pack with insights into the evolving #broadcast industry. https://t.co/1yJ8TU6Bpi
Is this the golden age of the audio world? As industry #experts predict the future for #podcasts https://t.co/dznJ2fz5hm
Following the prediction that 20% of its service will cover non-music content, @Spotify launches sport portfolio to focus on #podcast. Expect to see it splash some of the half billion dollars earmarked for podcast acquisition on sport via premium audio. https://t.co/qEXOhI8SOB
"Podcast is interesting to us as a brand... it shows that younger generations are willing to consume long-form content". With the number of weekly #podcasts almost doubling in five years, @BenefitUK is investing in the channel for sentiment, not sales. https://t.co/Sd679W0rCi
We're thrilled to be the official @PRCA_UK Broadcast partner for the new #PRcast #podcast, hosted by @hr_gardiner & @IzziArrow. Hearing the insights from many of the industry’s key voices, covering Brexit, mental health, diversity and inclusion, and more. https://t.co/jab97hmrJV https://t.co/lHSJzzq6Pe
The popularity of #podcasts is surging. In light of @Spotify acquiring @Gimletmedia, hear from @abexlumberg back in 2018 discussing the "second golden age of audio": https://t.co/QrZdP4f3Jr
Spotify and Apple battle to dominate the #podcast market. Over 50 billion episodes downloaded since @ApplePodcasts was launched. @Spotify planning to invest over £350m more on acquisitions this year. The industry shows no signs of slowing down. https://t.co/FShxvf2Twd
Spotify spends millions to acquire @Gimletmedia and @anchor as it competes to become leading #podcast producer and platform for creators. Expect to see more exclusive content, increased subscriber numbers and #advertisers with deep pockets. https://t.co/4fr2qQDbDn
With the current calibre of #podcasts, the annual British Podcast Awards are set to return this May https://t.co/PpmrtS2xRK
Current growth of #podcasts is fuelled by mobile devices, interest in #audio content & a boom in audio marketing. @wadds dives into how pods have created their own form of measuring the success. It needs long term strategic investment to build an audience. https://t.co/rIyE8BG6ra
Less than two months after launching the world’s first end-to-end strategic podcasting consultancy we're already outgrowing our current premises. Doors to our shiny new 4DC offices opening soon!
Following our successful launch we're looking to grow our team of #audio experts. If you’re passionate about brands, understand the world’s fastest-growing content platform and want to join our dynamic team, email [email protected] #hiring #podcast
High quality content and strong promotion are two key elements to a successful #podcast. @davidtennantpod new series full of A-list guests, including Olivia Colman and Whoopi Goldberg, is testament to the growing power of podcast
With the rise in #podcasts from all major #news outlets, most recently @TheEconomist, what’s clear to see is that now more than ever, we’re consuming news through #audio
Today's @RAJARLtd MIDAS is showing #podcast listening (90%) is a haven of positive solitary media consumption. This offers a unique opportunity for brands to create valuable engagement through well thought through narrative strategies. #marketing
For those #music lovers, @Sony music has announced they’re working on a new #audio format designed to replicate a live concert experience, the 360 Reality Audio
Podcasts makes @MarketingWeekEd top 5 trends shaping media in 2019. #Podcasts are something that people deliberately opt-in to listen to which means they are more engaged than they are with the majority of other mediums. #MarketingStrategy https://t.co/GRfI5CtwpK
Execs at @netflix, @amazon and @AppleNewsUK have been aggressive about buying up ready-made programming to fill their expanding slates. Lines between the podcast world and Hollywood are blurring in the race for content #podnews Read more in @Independent https://t.co/nwzStnl1al
Podcasts have, and will continue to be, driven by #consumerbehaviour. What brands are now starting to do is listen and act. As a result, next year will see a surge in brands successfully taking hold of the #podcast opportunity. Read more about our 2019 #PRedictions in @PRCA_UK.
“What we have now is irrefutable consumer behaviour in the consumption of podcasts." Delighted to have @4dc_uk featured in @CityAM.
Great piece looking at the people, brands and technology behind the rise of #podcasts https://t.co/YqqG93oNIR
“What we have now is irrefutable consumer behaviour in the consumption of podcasts." Delighted to be featured in @CityAM. Great piece looking at the people, brands and technology behind the rise of #podcasts.
Nielson reveals that 19% of US adults have adapted their audio habits, and are now listening to podcasts each week, with 45% of smart speaker owners listening to podcasts and audiobooks. The interest in the podcasting world is only set to continue in 2019...
The #podcast industry aims to better track listeners through new analytics called RAD. @NPR says "We need to prove our commitment to the privacy of listeners, while providing a standard that the industry could rally around". https://t.co/QZhfsWASpA
You can call yourself an expert after 25 years in the business, right?!
Today we had our very own broadcast expert @howardkosky, CEO and founder of @markettiers in the studio with @PRMoment talking @4dc_uk podcast, strategy and brands. #podcast #marketing
Communications group markettiers4dc has today launched 4DC, a global end-to-end strategic podcast consultancy https://t.co/zR4FNdd3Px
"Front and centre of our proposition is to make sure podcasting is the right thing to do for the brand – just creating audio doesn’t mean people will listen." Read more about our new podcast consultancy, @4dc_uk, and launch client @Oracle in @holmesreport. https://t.co/Qk0fabilwo
We are 4DC. A new global strategic #podcast consultancy launched by #audio experts at @markettiers. With 25 years experience in the #broadcast business, we are excited to support #brands seeking to understand the opportunity and value of radio-on-demand. https://t.co/WBBBLfO8Ds