4DC Podcast Report

A-LIST(EN)ERS

The evolving audience – 2022

The epic trajectory of podcasts continues and as our latest report shows, it is just as lucrative as ever. We’ve delved deep into the habits of listeners today to find out what really makes them tick, covering everything from their financial savviness to where they’re hanging out online. 2022 is the year brands need to invest in podcasts, and we’ve got the data to prove it.

Read our comprehensive 40-page report to discover more about the A-Listeners.

4DC Podcast Report

A-LIST(EN)ERS

The business of UK podcasting – 2019

In seemingly no time at all the audience for podcasts has boomed from a small group of loyal followers to a growing legion of listeners. They’re switched on, engaged – and valuable. In 4DC’s second report about this burgeoning channel (or industry?), we put the UK’s A-Listeners under the microscope. Our latest research reveals they are positive about in-podcast advertising, have an increasing interest in celebrity-led content and show a desire to subscribe. We also throw the spotlight on their financial habits as part of a deeper investigation into their growing value to brands.

Read our comprehensive 40-page report to discover more about the A-Listeners.

Access the report now

4DC Podcast Report

A-LIST(EN)ERS

The power of UK podcasting – 2019

Somewhat under the radar, podcasting has come to resonate with a super-engaged, high value listenership all over the world. In 4DC’s debut report we focus on podcasting in the UK, from the gender divide to the nation’s favourite genres, when and why we listen and how the medium will evolve. We also chart the frankly unbelievable spend power of podcast listeners versus non-listeners as well as engagement metrics that leave other channels in the dust.

Read our comprehensive 40 page report – there’s a reason we call them the A-Listeners.

Access the report now