Background & Strategy
We’re are retained by GSK across different therapy areas to primarily develop an audio strategy that manifests itself in a series of pre-recorded audio packages distributed to hundreds of radio stations on a regular basis. Coupled with regular broadcast activations and research projects, this ensures GSK releases a drip-feed of highly controlled messaging throughout the year.
Working with the GSK Vaccine team, we developed a specialised 8 minute internal podcast, creatively developed to educate health practitioners on the history and development of vaccines.
Hosted by GSK medical advisors, with senior Global leaders in vaccines as guests, the podcast was hailed as a brilliant way to break the fear of vaccines for patients, while educating health workers in a quick and easy way.