Background & Strategy
Emarsys were launching their 2022 ‘unPredictions’ report, which revealed the most up-to-date trends and strategies marketers were using to drive customer engagement in 2022. We identified podcasts as an integral part of a wider marketing & communications strategy, due to the niche target audience, the highly indexed targeting and data available on audiences.
The aim was to inform US based marketing professionals of Emarsys services and drive them to the Emarsys website to download the report, in turn, driving enquiries from those marketers about the wider Emarsys offer.
We identified two key podcast partners that fit the target audience and tactics included:
- 121 podcast interviews with key Emarsys spokespeople
- Podcast sponsorship in the form of a 30 second advert with CTA
- YouTube episode and assets that were re-used on Emarsys socials
- Newsletter sponsorship with link to podcast interview and report