4DC is a new breed of podcast consultancy. We harness the power of the world’s fastest-growing content platform to help brands tell penetrating, thought-provoking stories and connect with the people they care about most.
Millions more people around the world listen to podcasts every single week, with these numbers set to double in the next few years alone. Yet even many of the most progressive, engaged brands in the world struggle to unlock the potential of this social, interactive, long-form storytelling format.
We take the time to understand your target audience and combine that insight with our knowledge of brand business objectives to form comprehensive, integrated podcasting strategies that drive engagement and ROI. We immerse ourselves within our clients’ worlds to create long and short-form podcasting that builds and nurtures deep connections with their audience.
Our team draw on decades of media seeding and scripting experience and an unrivalled understanding of what makes millions of podcast listeners tick. Because we help you tell stories. Because we are 4DC. Because we love audio.
The first step to success is business and brand immersion
In order to deliver a compelling strategy, we must understand everything. Our motto is: “to question to understand”. We co-create with our client and advise on ways to guarantee brand success.
Our job is to harness the power of podcasting for brands. A full service strategic, creation and distribution service tailored to engage your audience, drive advocacy and reach KPI’s.
‘In conversation with’ format
This approach is still about delivering fantastic results. We will often work within an existing brief or content strategy.
Our role is to provide narrative and audio technical expertise to record and produce your branded podcast. This is all delivered in easy-to-manage industry standard audio formats.
We also provide access to social engagement tools that can help generate awareness of your podcast.
Maximum distribution of existing assets
With 25 years heritage in audio, we get brands on-air and online. We provide the strategy and execution to reach your audience through third party podcast channels, using a blend of influencers, a community of podcasters and relevant producers.
At 4DC we have pioneered the placement of brand spokespeople on third party podcasts. This creates a new medium that allows brands to unlock the power of podcasts without actually producing the content themselves.