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The Podcast Strategists

4DC is the world’s first end-to-end strategic podcast consultancy.
We exist to help brands drive value from podcasting and use the channel to effectively meet their wider business objectives, ensuring we align the content, distribution and promotion strategy before we even think about production.

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This Is Who We Are

4DC is a new breed of podcast consultancy. We harness the power of the world’s fastest-growing content platform to help brands tell penetrating, thought-provoking stories and connect with the people they care about most.

Millions more people around the world listen to podcasts every single week, with these numbers set to double in the next few years alone. Yet even many of the most progressive, engaged brands in the world struggle to unlock the potential of this social, interactive, long-form storytelling format.

That’s Why We Built 4DC

We take the time to understand your target audience and combine that insight with our knowledge of brand business objectives to form comprehensive, integrated podcasting strategies that drive engagement and ROI. We immerse ourselves within our clients’ worlds to create long and short-form podcasting that builds and nurtures deep connections with their audience.

Our team draw on decades of media seeding and scripting experience and an unrivalled understanding of what makes millions of podcast listeners tick. Because we help you tell stories. Because we are 4DC. Because we love audio.

How Clients Work With Us

We believe a podcast is much more than an on-demand radio segment or an audio file sitting in the cloud. It is a direct line to your audience’s mobile device and can make your brand an integral part of their daily commute, gym routine or ‘me’ time.

We understand this process, so craft content strategies with your unique business objectives in mind. This allows us to provide our clients with optimal engagement, interaction and differentiation in the podcast ecosystem and tell the stories that matter.

We offer three distinct levels of service to ensure that we can deliver for a brand at any stage of the podcasting journey.

Podcast Strategy & Consultancy

New Podcast Series

If you’re a brand looking to create your first podcast series but aren’t sure where to start, our team of consultants will help you define how the podcast series will help drive value and meet your wider business objectives. If you have in-house production capabilities, we will provide you with an end-to-end strategy, with recommendations on content, distribution and promotion, to give you the best chance of getting a second series.

To view examples of this with the likes of eToro and AJ Bell go to the Case Studies section.

Existing Podcast series

If you’re a brand that has an existing podcast series and efficient production team, but you’d like to better understand how you can maximise value and optimise your strategy for future episodes, we will immerse ourselves in everything from your business objectives, content, metrics and marketing. We will then present our findings and provide an end-to-end strategy document for you to implement our expertise.

End-to-end Podcast Creation

Before we start producing a podcast, we will always complete the exercise outlined above and provide an end-to-end Podcast Strategy. However we also have a dedicated team of in-house producers, video editors and sound engineers that can produce the series from start to finish. We’ll either record remotely, or in one of our 5 studios, equipped with greenscreen, high quality microphones and filming equipment.

Premium podcast creation

We will provide the strategy and then collaborate with you to roll it out. We’ll manage everything from recording and editing, copywriting, host & guest sourcing, scripting, naming, distribution, promotion, talent management, measurement and everything in between.

Video Podcast Creation

Everything included in our premium podcast creation offer but with a strategy for YouTube and video, optimised for SEO.

Check the Case Studies section to see examples of our end-to-end podcast creation with Rosetta Stone, Crowdstrike, Quilter, Mastercard and more.

Podcast Marketing

If you want to promote your podcast or product across other podcast series we can use our expertise, experience and connections to place branded guests, or advertise products, on the most relevant podcasts that we know will drive ROI.

See what we did for Emarsys when they wanted to promote their unPredictions Report in the Case Studies section.

Premium workflow

Our premium podcasting package offers a full end-to-end creative, planning, execution and reporting service that hits all of the beats our clients’ stories aim for. Our expert team ensure a cohesive, engaging product that speaks to audience passion points and gets the right people listening.