‘A Formula For Success’ – Creating a vodcast from existing assets

Background & Strategy

We used an existing Crowdstrike livestream interview with Lewis Hamilton to create a podcast series that would tap into a way to drive a direct sales return, and reach previously untapped markets, utilising exclusive access to the most senior members of the Mercedes Maclaren F1 team.


Capitalising – on the social media impact of Lewis Hamilton and the distribution and targeting power of LinkedIn, we were able to offer exclusive content to key sales prospects, resulting in a highly popular and well reviewed Podcast, measured by it’s 90% open rate via LinkedIn InMail.