This workshop looks at the changing face of broadcast PR and gives you an overview of the ever changing landscape of radio, TV and the web and how this impacts the PR industry. We will give practical tips and advice on how and when to approach the broadcast media owners, who to speak to and how to present your story. Within this session, we will also examine how, with more broadcast opportunities than ever before, PR professionals can ensure that their results are accurately valued and that their method of evaluation is appropriate for the campaign - is an ROI based on equivalent advertising value all that matters or is the quality of the message of equal if not more importance?

By conducting this workshop at markettiers4dc's offices, we can also offer attendees the opportunity to carry out a radio interview themselves as well as taking part in a live WebTV chat show from one our in-house studios. This not only brings the training to life but also allows attendees to gain a much clearer idea of what it actually feels like for their spokespeople.

Please note, if requested, we can conduct workshops on either radio, TV or online specifically.